One of the things we are watching at Culturematic HQ is whether the artisanal theme is beginning to run out of steam.
Leo Burnett London offers us this lovely repudiation of the theme for McCafe / McDonald’s UK.
A single ad playing in the UK does not a summer make.
But clearly this would be big news for a lot of CPG players.
We need more evidence. Let's keep a "weather eye" open.
Perhaps best to file this under "early / earliest possible warning."
p.s. fly high with your dreams!
Hat's off to the Leo Burnett London team:
Creative director: Matt Lee, Pete Hayes
Art director: Matt Lee, Pete Hayes
Copywriter: Matt Lee, Pete Hayes
Board account director: Simon Hewitt
Account director: Sam Houltson
Senior account manager: Emily Reed
Account executive: Gracie Smith
Agency producer: David Riley
Director/Production company: Tony Barry/Knucklehead
Producer: Sara Cummins