Creation, innovation, disruption, a how-to.We will define the term in a very particular, anthropological way ”

In this section we will get to practical matters, specifically how to use our knowledge of culture to create more powerful kinds of storytelling, social, design, PR, advertising,popups, activation, meme making, branding,
retail design, and experiential marketing.

We'll identify the new rules of creativity and innovation.

We will discuss cultural meanings, how to combine them, how to use them to innovate and communicate
using the media that matter.