Grant McCracken

Starts in

June 9 & 10, 2021

About Culture Camp 2021

Culture Camp 2021 is a virtual workshop led by cultural anthropologist Grant McCracken, Ph.D. The immersive sessions, taught over two days,
will not only sharpen your knowledge of culture, but provide tools and strategies you can use to capture, create and effectively apply culture knowledge to your business and your own personal development.

Who Should Attend

Culture Camp 2021 is meant for culture creatives, brand builders, designers, strategists, entrepreneurs, planners, marketers, teachers, students, managers and administrators…anyone who wants to understand and leverage our dynamic culture for the sake of their organization and their own career.

Recent participants joined us from…

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Our culture is constantly reinventing, recreating and reflecting who we are today. We will reveal a new shorthand for understanding: the new structural properties of culture today and the meanings, rules and trends that reflect who we are.

Culture Camp 2021 will be presented over two half-day sessions

DAY
ONE

What is Culture?

In this first lecture, we define culture and show how people use it to grasp and navigate the world.

Culture Capture

We will look at several devices we need to capture culture: anthropology, ethnography and the Griff.

Our Culture, Now

Here we dig down into contemporary culture and uncover the new engines of change.

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DAY
TWO

Structural Properties

For all its disorder, our culture is taking shape and form. Here we have the 8 Structural Properties that define the best of culture today.

Harvesting Culture

Here we show how a knowledge of culture helps you show your organization things that are now invisible, especially the blue oceans (aka opportunities) and black swans (aka dangers).

Making Culture

Knowing culture gives us strategy. Using culture gives us creativity. In this lecture, we look at the many ways to mix, match, and leverage trends.

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Valuable Virtual Learning & Networking Experience with Grant McCracken

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About Grant McCracken

Anthropologist - Author

Trained as a cultural anthropologist (PhD, University of Chicago), Grant McCracken has studied contemporary culture for more than 35 years.

His work has been featured in The New York Times and The Oprah Winfrey Show and he has authored numerous books on culture and commerce, the ethnographic method and how to create culture. He consults widely for clients including Google, Ford Foundation, Kayne West, Netflix and Microsoft.

what others have said about

Culture Camp

Alice Eldridge

“I left Culture Camp feeling invigorated and inspired, armed with new ways of thinking into and about my everyday structures and fell in love with .....

Thomas Ball

“Thank you for such an interesting day! I really admire your ability to communicate complex thoughts in such a way that you succeed in making .....

Steve Nasi

“The Bootcamp was a marvelous day. Amazing to be in a room full of so many folks yearning to bring a deeper kind of cultural thinking to their brands, .....

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Collyn Ahart

“The CCO London Bootcamp was fantastic. Great for those who need a day of inspiration, and like the book, a hypodermic needle of insight. Both invaluable .....