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January 18, 2019

Culture Camp Toronto 2018 - Has a New Event Date -> Friday, January 18th 2019

About Culture Camp

Culture Camp is a one-day workshop led by cultural anthropologist Grant McCracken. The immersive day will sharpen your culture knowledge and use it to solve urgent, vexing business problems.

This culture camp will show how a new mastery of culture can help us see ourselves (and our products) from the consumer’s point of view, find ‘blue oceans’ of opportunity and ‘black swans’ of disruption, and capture several kinds of hidden value.

Who Should Attend

Culture Camp is meant for culture creatives, brand builders, designers, strategists, entrepreneurs, planners, meme makers, marketers, storytellers, teachers, marketers, researchers, policy makers, digerati, journalists, students, professors, managers and administrators.

We welcome every type of meaning maker and meaning manager, including anyone who wants to understand and leverage our dynamic culture.

Recent participants joined us from…


Culture gives us the content and the strategy we need for better branding, meme-making, message-making, strategy building, and a new order of capability and creativity.

Culture Camp has 4 Parts


discover culture using anthropology, ethnography & a big board


mapping contemporary culture in all its blooming complexity


how to work with culture, identifying new rules of creativity and innovation


problem solving in real time and testing our new skills & knowledge

Valuable Learning & Networking Experience with Grant McCracken

About Grant McCracken


Grant McCracken

Anthropologist - Author

Trained as an anthropologist (Ph.D. University of Chicago), Grant has studied American culture for more than 25 years.

He has been featured on The Oprah Winfrey Show, and worked for many organizations including Google, Ford Foundation, Kanye West, Netflix, Boston Book Festival, Timberland, Sony, Diageo, Siemens, NBC, IBM, Nike and the White House.

Culture Camp Info

Date & Time

Friday, January 18th, 2019
8:30 am to 5:30 pm

Alliance Française de Toronto

24 Spadina Road, Toronto, ON M5R 2S7


Continental breakfast & buffet lunch will be served

what others have said about

Culture Camp

Alice Eldridge

“I left Culture Camp feeling invigorated and inspired, armed with new ways of thinking into and about my everyday structures and fell in love with .....

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Thomas Ball

“Thank you for such an interesting day! I really admire your ability to communicate complex thoughts in such a way that you succeed in making .....

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Steve Nasi

“The Bootcamp was a marvelous day. Amazing to be in a room full of so many folks yearning to bring a deeper kind of cultural thinking to their brands, .....

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Collyn Ahart

“The CCO London Bootcamp was fantastic. Great for those who need a day of inspiration, and like the book, a hypodermic needle of insight. Both invaluable .....

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Contact & Directions

Questions or Comments

Please contact Pamela via email:

Venue Address

Alliance Française de Toronto
at The Downtown campus
24 Spadina Road,
Toronto, ON
M5R 2S7


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