Questions & Answers
Here are answers to some questions you may have about Future Camp. If you can’t find what you’re looking for, please Contact Us to send us your question and we will get back to you as soon as we can.
Yes, the more the merrier! We’re happy to discuss this with you. We believe Future Camp is a great shared learning experience for a team; the more people who know how to master culture, the better! Please contact us at CultureCamp.FutureCamp@gmail.com with your inquiry.
Yes. Student tickets are $325 per ticket and require a current student ID. Please contact us at CultureCamp.FutureCamp@gmail.com to make arrangements.
We are in the process of planning another Future Camp to be held in the Western Kentucky / Nashville area in May of this year. And on September 12, 2024 we will be in the Detroit / Ann Arbor area presenting a Culture Camp with Marcus Collins. Email us at CultureCamp.FutureCamp@gmail.com for more information.
Love to! Grant McCracken literally wrote the book on ethnographic research. The Long Interview is often used in university anthropology courses about ethnographic research. Ethno Camp is offered to teams looking to deepen their knowledge of the relationship between products and services and core consumers. The workshop is a hands-on session that goes beyond the art of the interview and explores the cultural insights and critical meanings beneath the conversations. Please contact us for more information.
Culture Camp defines “culture” and uncovers the secret to what consumers think, the trends that are transforming us, how messaging and branding now work, where the “blue oceans” are and where the black swans are gathering. We identify the tools to capture culture and use it effectively to connect with consumers.
Future Camp tracks today’s culture in motion, as it’s occurring in all its chaos and churn. We will use culture to see the future: what consumers will think, where trends are taking us and where the blue oceans are forming and the black swans gathering. Future Camp will sharpen your ability to track trends and see the future. This is great for navigating change and assessing innovation, whether we are talking about your career, your client or your employer.
Both sessions draw heavily on Grant’s study of anthropology, his rich ethnographic experiences and his gift for pattern recognition and interpretation.
No, Future Camp is designed to be free standing, somewhat richer if you have participated in Culture Camp, but fascinating and instructive even if you haven't.