Culture Camp Event Information - by Grant McCracken

Culture Camp New York - Details

Cancellations
Refunds will be given up to seven days before the event, less a $50 processing charge. Substitutions are welcome.

Culture Camp is meant for culture creatives, brand builders, designers, strategists, entrepreneurs, planners, meme makers, marketers, storytellers, teachers, marketers, researchers, policy makers, digerati, journalists, students, professors, managers and administrators.

We welcome every type of meaning maker and meaning manager, including anyone who wants to understand and leverage our dynamic culture.

Culture Camp is a one-day workshop led by cultural anthropologist Grant McCracken. The immersive day will sharpen your culture knowledge and use it to solve urgent, vexing business problems.

This culture camp will show how a new mastery of culture can help us see ourselves (and our products) from the consumer’s point of view, find ‘blue oceans’ of opportunity and black swans’ of disruption, and capture several kinds of hidden value.

Culture gives us the content and the strategy we need for better branding, meme-making, message-making, strategy building, and a new order of capability and creativity.

485 Person