Collaboration

PART 4

Collaboration

  • Solving problems in real time. This is where we collaborate with one another and test our new skills and knowledge.

    We will work on problems you bring to camp. And we will also look at the chronic problems that bedevil these five industries:

    health / fitness / pharma - (e.g. how to content with boomers reinventing and their "third 30”)

    food / artisanal / consumer packaged goods - (e.g. how to contend with the artisanal movement)

    banking / financial services / investment - (e.g. what’s the best financial advice when the consumer is fluid and multiple?)

    entertainment / story telling / binge viewing - (e.g. how to deal with the Netflix effect and the new story telling)

    culture creativity / advertising / PR / marketing - (e.g. how to make cultural content that engages and spreads)