Afternoon Sessions

Future Camp

Future Camp

AFTERNOON SESSIONS

  • Part Four – Modeling the Future
    Change has its structural properties (thank goodness) and that means we can build models to see how it recruits new varieties of devices, subcultures, lifestyles, and experiments to grow from a murmur in our culture to something that helps transform us. We will build a model that shows how fast culture and slow culture work together, helping to select, funnel and canonize culture, We will use a couple of cases in point: punk, preppies, and the tragic case of steam punk which managed to go from what looked like a transformative mega trend to a Halloween costume in just a few years. Any trend has many futures contained with it. We will figure out how to model and map these futures so that we can place our bets.

    Part Five – Harnessing the Future
    We will look at a variety of trends, the ones that had a brief moment in the sun, the ones that matured to have influence and those that eventually shaped us in lasting ways. This is where we make ourselves especially useful to our clients.

    • Wellness is interesting because we are now detecting wellness fatigue. We will look at the shift from #thatgirl to #partygirl on TikTok as a case in point.
    • Preparedness is interesting too, because all signs point to go, but there are a couple of factors out there that appear to be preventing take off
    • We will look at how Chip and Joanna Gaines (and their media empire Magnolia) overtook Martha Stewart. This is the story of the death of a certain kind of status.
    • What happens to a culture when it is fragmenting, multiplying, breaking into a fantastic variety of pieces, part, genres, subcultures and lifestyles? What happens to the average selfhood? There is a trend here that doesn't have a name yet. Maybe we'll invent one. We are seeing the basic idea of the social group, the social self. What do we call it. Fluidity? Maybe call it fluidity. Liquidity?
    • Pets. Yes, pets. A lot of people seem to think that the big aha here is that they are becoming parts of the family. This is part of the story, but only the beginning. Pets are a transformational cycle that will change them beyond recognition. Us too. (Here's a hint: Pullman.)

    Part Six – A Test Case Study of the Future (HBS style)
    In this last lecture we will apply what we've learned. We will take one or two trends that have surfaced in the course of the day and work on it "case study" style, in a collaborative exercise that I learned to use teaching at the Harvard Business School. Here the Future Camp begins a formidable problem-solving machine, and a demonstrate of one way to master the future.

Morning Sessions

Future Camp

Future Camp

MORNING SESSIONS

  • Part One – Join Our Expedition
    Consider this camp an expeditionary force. The future is a North Sea filled with fury. Small, vicious changes arrive to threaten us with transformation. Big "storm systems" come barging in and leave no doubt. (They mean to change everything and sometimes do.) At any given moment, we are standing on the brig staring out at an astonishing number of competing ideas, forces, factors, values and people. The future is a house of many mansions. This first lecture is the picture of the day ahead and the system of predictions, models, methods, and maps we will use to make sense of it.

    Part Two – Finding the Future
    So how do we find the future? In this lecture, we will cover the data sources, quantitative (we'll give a list of sources and a demo of how to use them) and qualitative (and here you get a quick course on ethnographic listening). With the right lens, virtually all data sources are useful: social media, spoken language, legacy media, popular culture (all those celebrities coming and going) alternative data (geolocation, betting markets, C suite trends, SKU data). The real skill to be cultivated here is the ability to figure out what a data point is telling us. We will work on our "pattern recognition” and how to build “container concepts” to frame new data.

    Part Three – Mapping the Future
    Because the future teems with so many different possibilities, we want to begin by mapping anything that makes us go "hmm." And then track it as is scales up and falls away. This takes a special method of data management. I use Personal Knowledge Management (PKM) systems called Tana and Hepta. (There are plenty of other options here [e.g., Obsidian and Scrivinal).] These are too complicated to teach in an hour. But I can make the introduction and get you started. I will also show how to handle an individual trend, how to break it into its components, how to put it in new combinations and constellations, and not least how to use AI to build scenarios that help us see which way the future might break.

Grant McCracken Future Camp 2024

Starts in

June 29, 2024

UPDATE

The date for Grant McCracken's Future Camp has changed! The new date for the event is Saturday, June 29th, in NYC. We will be offering two ways to participate in this event: in person and virtually. Our sincere apologies for the date change. More information will be available soon. Please email us with any questions: futurecamp.culturecamp@gmail.com. Thank you.

About Future Camp

Future Camp is a one-day workshop led by cultural anthropologist Grant McCracken, PhD. It is designed to introduce you to a powerful way of working with the future. Grant will offer the best models, methods and maps of change. He will show how these apply to a series of case studies, including the changes in the wellness trend, the creative economies, creator economies, celebrity culture, artisans, Gen Z, new notions of cuisine, new notions of retail, status and luxury consumption, pets, homes, families, parenthood, subcultures and corporate cultures. We will show how to use personal knowledge management (PKM) systems, artificial intelligence, scenario building and a number of analytical devices Grant has made "by hand." All and all, Future Camp will give you a system and a method for preparing your organization and your career for the future now rushing towards both.

Who Should Attend

Future Camp is developed for anyone who wants to understand the cultural shifts taking place today and be prepared to successfully navigate our dynamic culture. The knowledge you will gain at Future Camp can be applied to any business. Future Camp is for culture creatives, brand builders, entrepreneurs, marketers, designers, planners, strategists, innovators, investors, teachers, students, content creators, user experience (UX) designers, product managers, copywriters, social media managers, behavioral scientists, visual designers, brand managers, innovation consultants, customer insights analysts, interaction designers, digital transformation consultants, and art directors.

Recent event participants joined us from…

CC2021-Virtual-Website Image-COMP-289x239
logos2021

As recently as 40 years ago, we could spot and track the future and make ready for "impact." Now we are surrounded by chaos. Every one of us, every corporation, every career, is haunted by the possibility of change that comes "out of nowhere." Future Camp will introduce you to concepts and methods you can use to master the future instead of merely react to it.

Future Camp Sessions

MORNING
SESSIONS

Join Our Expedition
This first lecture is the picture of the day ahead and the system of predictions, models, methods, and maps we will use to make sense of the future.
Finding the Future
We will work on the kind of "pattern recognition" we can use to see the future.
Mapping the Future
We will show how to handle an individual trend, break it into its components, put it in new combinations and constellations, build scenarios, and use it to create warning for some clients and innovation for others.

AFTERNOON
SESSIONS

Modeling the Future
We will build models to see how they recruit new varieties of devices, subcultures, lifestyles, and experiments.
Harnessing the Future
We will look at a variety of trends, the ones that had a brief moment in the sun, the ones that matured to have influence and those that eventually shaped us in lasting ways.
A Test Case Study of the Future
In this last section we will apply what we've learned taking one or two trends and work on them Harvard Business School "case study" style.

Valuable Learning & Networking Experience with Grant McCracken

About Grant McCracken

Grant McCracken

Grant McCracken

Anthropologist - Author

Trained as a cultural anthropologist (PhD, University of Chicago), Grant McCracken has studied contemporary culture for more than 35 years.

His work has been featured in The New York Times and The Oprah Winfrey Show and he has authored numerous books on culture and commerce, the ethnographic method and how to create culture. He consults widely for clients including Google, Ford Foundation, Kayne West, Netflix and Microsoft.

what others have said about

Culture Camp

Alice Eldridge

“I left Culture Camp feeling invigorated and inspired, armed with new ways of thinking into and about my everyday structures and fell in love with .....

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Thomas Ball

“Thank you for such an interesting day! I really admire your ability to communicate complex thoughts in such a way that you succeed in making .....

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Steve Nasi

“The Bootcamp was a marvelous day. Amazing to be in a room full of so many folks yearning to bring a deeper kind of cultural thinking to their brands, .....

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Collyn Ahart

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Frequently Asked Questions

Questions & Answers

Here are answers to some questions you may have about Future Camp. If you can’t find what you’re looking for, please Contact Us to send us your question and we will get back to you as soon as we can.

Day 2 – Virtual

Culture Camp 2021 - Virtual

Culture Camp 2021

DAY TWO

  • Structural Properties
    For all its disorder, our culture is taking shape and form.

    This is where we drill down into the changes taking place in the self, organizations, celebrity culture, music, brands, families, homes, storytelling, and outsider culture.

    This is where we show how these very cultural things are becoming more open, diverse, floating (sorry, we can’t think of a better term), transformational, capacious, exploration, dynamic, inclusive and performative.

    I know, you can be forgiven thinking “OMG, like, get a grip and everything.” But mastering these structural properties helps build our cultural competence and create value for the client and the organization.


    Harvesting Culture
    We can see things the organization cannot: blue oceans (aka opportunity) and black swans (aka danger).

    You are already the keeper of culture in your organization. We want you to be the resident expert, the person people go to when things are vexingly unclear. Your knowledge of culture allows you to reveal things invisible to others.

    For instance, we can see the gap between the financial industry and its consumers; the real reason things went so wrong for Harry and Meghan; why big Pharma struggles to speak to consumers; how Millennials see the world; how we define the new office place; and how we can master and practice the new rules of branding.


    Making Culture
    Knowing culture allows us to make culture.

    This means working with cultural meanings, rules, and trends.

    We can make culture by moving, colliding, stealing, borrowing meanings. We can make culture by mixing and matching rules. We can leverage, create and counter trends.

    This last hour will be filled with little case studies that talk about Boomers and Gens X, Y and Z. We will talk about the meaning manufacture by Progressive, Tide, Method, Wendy’s, American Express, Cole Haan, The Container Store, Ancestry.com, Michelob, McDonald’s, Bud Light, Mustang, Hyundai, Google, KFC, Verizon, and assorted memes and other acts of mischief.

Day 1 – Virtual

Culture Camp 2021 - Virtual

Culture Camp 2021

DAY ONE

  • What is Culture?
    Culture is the device we use to grasp and navigate the world.

    But for many organizations, it remains a mystery, a kind of “dark matter.” People know it’s “out there.” But they don’t know how to understand or work with it. We want to fix that.

    We will break culture down into meanings, rules and trends. This is our way to clarify and simplify.

    We are the unsung heroes of the corporation. We’re the ones who know how to make dark matter matter, to make dark matter bright. Culture Camp is a way to enlarge our practice and to improve our profile.


    Culture Capture
    There are several ways to capture culture.

    Our approach uses anthropology, ethnography, big data, and a device we call The Griff.

    We are both scrupulous and practical. (Too often, people seem to think that as long as you are standing in a kitchen or a living room, you are doing ethnography. Um, no.)

    The point is to show how we can use these methods to capture someone’s head and heart from three points of view: the inside, the outside, and the future (where she will be 2, 5 and 10 years hence). This is where The Griff comes in, serving as a kind of “time machine.” Buckle up for safety!


    Our Culture, Now
    We will show you the big, new engines of change.

    For the moment our culture looks like a goat rodeo. It’s a mess. But gradually we are learning to live with disruption. Yay, us!

    We are beginning to master the cultural drivers, perspectives, complexities and possibilities that make change possible and necessary. (Double yay.)

    Culture Camp will examine the rules of chaos, including, for instance, the new contracts binding culture creators and consumers, the death of genre in storytelling, the rise of multiplicity and identity, and the transformation of the home and family before and after COVID-19.

Ticket Purchase Confirmation - Virtual

ticket purchase culture camp virtual 2021

Confirmation - Virtual Ticket Purchase

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You will receive your ticket via email which will include the Zoom Link / Dial-in Numbers for the event.

Information Virtual 2021

Culture Camp 2021 - Details

Current Information

  • Dates & Time
  • Culture Camp 2021 will be presented in two parts, over two days.• Wednesday, June 9th, 12 noon to 3pm EST• Thursday, June 10th, 12 noon to 3pm EST• Optional Networking Experience, 3pm to 4pm EST
  • The Virtual Event
  • Culture Camp 2021 will be presented over Zoom, but this is more than a webinar!Prior to the event, you will be provided some tips and tricks to make the most of your technology, and the Culture Camp experience.

Who Should Attend?

  • Culture Camp is meant for culture creatives, brand builders, designers, strategists, entrepreneurs, planners, meme makers, marketers, storytellers, teachers, marketers, researchers, policy makers, digerati, journalists, students, professors, managers and administrators. We welcome every type of meaning maker and meaning manager, including anyone who wants to understand and leverage our dynamic culture.

About Culture Camp

  • Culture Camp 2021 is a virtual workshop led by cultural anthropologist Grant McCracken, Ph.D. The immersive sessions, taught over two days, will not only sharpen your knowledge of culture, but provide tools and strategies you can use to capture, create and effectively apply culture knowledge to your business and your own personal development.

Ticket Details

All prices are in USD $

LIVESTREAM PREMIUM

495 Person
BUY TICKETS

Grant McCracken Culture Camp Virtual 2021

Starts in

June 9 & 10, 2021

About Culture Camp 2021

Culture Camp 2021 is a virtual workshop led by cultural anthropologist Grant McCracken, Ph.D. The immersive sessions, taught over two days,
will not only sharpen your knowledge of culture, but provide tools and strategies you can use to capture, create and effectively apply culture knowledge to your business and your own personal development.

Who Should Attend

Culture Camp 2021 is meant for culture creatives, brand builders, designers, strategists, entrepreneurs, planners, marketers, teachers, students, managers and administrators…anyone who wants to understand and leverage our dynamic culture for the sake of their organization and their own career.

Recent participants joined us from…

CC2021-Virtual-Website Image-COMP-289x239
logos2021

Our culture is constantly reinventing, recreating and reflecting who we are today. We will reveal a new shorthand for understanding: the new structural properties of culture today and the meanings, rules and trends that reflect who we are.

Culture Camp 2021 will be presented over two half-day sessions

DAY
ONE

What is Culture?
In this first lecture, we define culture and show how people use it to grasp and navigate the world.
Culture Capture
We will look at several devices we need to capture culture: anthropology, ethnography and the Griff.
Our Culture, Now
Here we dig down into contemporary culture and uncover the new engines of change.

DAY
TWO

Structural Properties
For all its disorder, our culture is taking shape and form. Here we have the 8 Structural Properties that define the best of culture today.
Harvesting Culture
Here we show how a knowledge of culture helps you show your organization things that are now invisible, especially the blue oceans (aka opportunities) and black swans (aka dangers).
Making Culture
Knowing culture gives us strategy. Using culture gives us creativity. In this lecture, we look at the many ways to mix, match, and leverage trends.

Valuable Virtual Learning & Networking Experience with Grant McCracken

About Grant McCracken

Grant-McCracken

Grant McCracken

Anthropologist - Author

Trained as a cultural anthropologist (PhD, University of Chicago), Grant McCracken has studied contemporary culture for more than 35 years.

His work has been featured in The New York Times and The Oprah Winfrey Show and he has authored numerous books on culture and commerce, the ethnographic method and how to create culture. He consults widely for clients including Google, Ford Foundation, Kayne West, Netflix and Microsoft.

what others have said about

Culture Camp

Alice Eldridge

“I left Culture Camp feeling invigorated and inspired, armed with new ways of thinking into and about my everyday structures and fell in love with .....

Read More

Thomas Ball

“Thank you for such an interesting day! I really admire your ability to communicate complex thoughts in such a way that you succeed in making .....

Read More

Steve Nasi

“The Bootcamp was a marvelous day. Amazing to be in a room full of so many folks yearning to bring a deeper kind of cultural thinking to their brands, .....

Read More

Collyn Ahart

“The CCO London Bootcamp was fantastic. Great for those who need a day of inspiration, and like the book, a hypodermic needle of insight. Both invaluable .....

Read More

Grant McCracken Culture Camp

Come join us for Grant McCracken's Future Camp!

June 29th, 2024
9am - 4pm EST
NYC

The date for Grant McCracken's Future Camp has changed! The new date for the event is Saturday, June 29th, in NYC. We will be offering two ways to participate in this event: in person and virtually. Our sincere apologies for the date change. More information will be available soon. Please email us with any questions: futurecamp.culturecamp@gmail.com. Thank you.

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