Ticket Purchase – Pigeon Clients

ticket purchase culture camp 2018

Ticket Purchase - Pigeon Clients

Please complete the required information and click on Submit. You will then be able to select the tickets and quantities you wish to purchase at a discounted rate, valid until November 7th 2018. Thereafter, normal rate applies.

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Ticket Purchase – Rotman Students

ticket purchase culture camp 2018

Ticket Purchase - Rotman 350 Business Design Club Members

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Ticket Purchase Confirmation – Toronto

ticket purchase culture camp toronto 2018

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We are very much looking forward to working with you at Culture Camp Toronto. Please note, doors open for coffee and continental breakfast at 8:00am and our session will begin at 8:30am. See you soon! You will receive your ticket via email to bring with to the event.

Should you not receive your ticket via email, please contact us so we can resolve the issue.

Registration Toronto

Registration - Culture Camp Toronto 2018

Discounts

Please contact us directly to discuss a Corporate Group Discount for purchases of more than 10 tickets.

  • Date
  • Friday, November 16th, 2018
  • Time
  • 8:30 am to 5:30 pm
  • Venue
  • Alliance Française de Toronto
    at The Downtown campus
    24 Spadina Road
    Toronto, ON

Tickets & Pricing

All prices are in CAD $

OCTOBER EARLY BIRD

550 Person
  • On Sale till October 31st
  • Event Access
  • Continental Breakfast
  • Buffet Lunch
  • Valuable Learning & Networking Experience with Grant McCracken
BUY TICKETS

GENERAL ADMISSION

625 Person
  • On Sale till November 15th
  • Event Access
  • Continental Breakfast
  • Buffet Lunch
  • Valuable Learning & Networking Experience with Grant McCracken
BUY TICKETS

How To – Part 3 Toronto

Culture Camp How To

PART 3

How To

  • Creation, innovation, disruption, a how-to.We will define the term in a very particular, anthropological way ”

    In this section we will get to practical matters, specifically how to use our knowledge of culture to create more powerful kinds of storytelling, social, design, PR, advertising,popups, activation, meme making, branding,
    retail design, and experiential marketing.

    We'll identify the new rules of creativity and innovation.

    We will discuss cultural meanings, how to combine them, how to use them to innovate and communicate
    using the media that matter.

Grant McCracken Culture Camp Toronto 2018

Starts in

November 16, 2018

About Culture Camp

Culture Camp is a one-day workshop led by cultural anthropologist Grant McCracken. The immersive day will sharpen your culture knowledge and use it to solve urgent, vexing business problems.

This culture camp will show how a new mastery of culture can help us see ourselves (and our products) from the consumer’s point of view, find ‘blue oceans’ of opportunity and ‘black swans’ of disruption, and capture several kinds of hidden value.

Who Should Attend

Culture Camp is meant for culture creatives, brand builders, designers, strategists, entrepreneurs, planners, meme makers, marketers, storytellers, teachers, marketers, researchers, policy makers, digerati, journalists, students, professors, managers and administrators.

We welcome every type of meaning maker and meaning manager, including anyone who wants to understand and leverage our dynamic culture.

Recent participants joined us from…

attendeeevent
atteendeelogos

Culture gives us the content and the strategy we need for better branding, meme-making, message-making, strategy building, and a new order of capability and creativity.

Culture Camp has 4 Parts

TOPINK-disc

discover culture using anthropology, ethnography & a big board

TOGREEN-contemporary

mapping contemporary culture in all its blooming complexity

TOyellow-howto

how to work with culture, identifying new rules of creativity and innovation

TORED-coll

problem solving in real time and testing our new skills & knowledge

Valuable Learning & Networking Experience with Grant McCracken

About Grant McCracken

Grant-McCracken

Grant McCracken

Anthropologist - Author

Trained as an anthropologist (Ph.D. University of Chicago), Grant has studied American culture for more than 25 years.

He has been featured on The Oprah Winfrey Show, and worked for many organizations including Google, Ford Foundation, Kanye West, Netflix, Boston Book Festival, Timberland, Sony, Diageo, Siemens, NBC, IBM, Nike and the White House.

Culture Camp Info

Date & Time

Friday, November 16th, 2018
8:30 am to 5:30 pm

Alliance Française de Toronto

24 Spadina Road, Toronto, ON M5R 2S7

Catering

Continental breakfast & buffet lunch will be served

what others have said about

Culture Camp

Alice Eldridge

“I left Culture Camp feeling invigorated and inspired, armed with new ways of thinking into and about my everyday structures and fell in love with .....

Read More

Thomas Ball

“Thank you for such an interesting day! I really admire your ability to communicate complex thoughts in such a way that you succeed in making .....

Read More

Steve Nasi

“The Bootcamp was a marvelous day. Amazing to be in a room full of so many folks yearning to bring a deeper kind of cultural thinking to their brands, .....

Read More

Collyn Ahart

“The CCO London Bootcamp was fantastic. Great for those who need a day of inspiration, and like the book, a hypodermic needle of insight. Both invaluable .....

Read More

Contact & Directions

Questions or Comments

Please contact Pamela via email: pamelad@cultureby.com

Venue Address

Alliance Française de Toronto
at The Downtown campus
24 Spadina Road,
Toronto, ON
M5R 2S7

Map

Our Sponsors

Discovery – Part 1 Toronto

Discovery

PART 1

Discovery

  • We’ll begin the day with a review of the tools that help us discover culture: anthropology, ethnography and the "big board”.

    We will talk about how to use ethnography to discover culture in conversation with the consumer. Then we’ll show how we can use anthropology to put this learning in the broader context of North American culture today. And then we will demonstrate how to use a “big board” to show culture in motion, tracking its movements as it’s shaped by the many, little, “choppy” trends now at work in our world.  

    To know our culture is to possess a secret advantage. It’s the knowledge that defines us as professionals, and the source of the value we bring to our organizations. These days, a lot of culture discovery comes through ethnography. But when we add context using anthropology and a “big board,” it’s possible to see culture more broadly and use it more powerfully.

Information Toronto

Culture Camp Toronto - Details

Current Information

  • Date & Time
  • Friday, November 16th, 20188:30 am to 5:30 pm
  • Venue
  • Alliance Française de Toronto
    at The Downtown campus
    24 Spadina Road
    Toronto, ON
  • Catering
  • Continental breakfast & buffet lunch will be served
  • Cancellations
  • Refunds will be given up to seven days before the event, less a $50 processing charge. Substitutions are welcome.

Who Should Attend?

  • Culture Camp is meant for culture creatives, brand builders, designers, strategists, entrepreneurs, planners, meme makers, marketers, storytellers, teachers, marketers, researchers, policy makers, digerati, journalists, students, professors, managers and administrators.

    We welcome every type of meaning maker and meaning manager, including anyone who wants to understand and leverage our dynamic culture.

About Culture Camp

  • Culture Camp is a one-day workshop led by cultural anthropologist Grant McCracken. The immersive day will sharpen your culture knowledge and use it to solve urgent, vexing business problems.

    This culture camp will show how a new mastery of culture can help us see ourselves (and our products) from the consumer’s point of view, find ‘blue oceans’ of opportunity and black swans’ of disruption, and capture several kinds of hidden value.

    Culture gives us the content and the strategy we need for better branding, meme-making, message-making, strategy building, and a new order of capability and creativity.

Ticket Details

All prices are in CAD $

OCTOBER EARLY BIRD

550 Person
  • On Sale till October 31st
  • Event Access
  • Continental Breakfast
  • Buffet Lunch
  • Valuable Learning & Networking Experience with Grant McCracken
BUY TICKETS

GENERAL ADMISSION

625 Person
  • On Sale till November 15th
  • Event Access
  • Continental Breakfast
  • Buffet Lunch
  • Valuable Learning & Networking Experience with Grant McCracken
BUY TICKETS

Collaboration – Part 4 Toronto

Collaboration

PART 4

Collaboration

  • Solving problems in real time. This is where we collaborate with one another and test our new skills and knowledge.

    We will work in small teams, with Grant, on problems you bring to camp. Here are some examples of topics you will be given the opportunity to choose from as we get closer to Culture Camp.

    retail / the shopper journey / death of the mall - (e.g. how brands, malls and marketing can respond to the Amazon beast)

    health / fitness / pharma - (e.g. how to contend with boomers reinventing and their "third 30”)

    food / artisanal / consumer packaged goods - (e.g. how to contend with the artisanal movement)

    banking / financial services / investment - (e.g. what’s the best financial advice when the consumer is fluid and multiple?)

    entertainment / story telling / binge viewing - (e.g. how to deal with the Netflix effect and the new story telling)

    culture creativity / advertising / PR / marketing - (e.g. how to make cultural content that engages and spreads)

Contemporary Culture – Part 2 Toronto

PART 2

Contemporary Culture

  • Culture is a term sometimes used too vaguely. We will define the term in a very particular, anthropological way.

    Culture consists of the meanings that define our ideas of age, class, gender, race, ethnicity, and things like families, food, health, aging, child rearing, work, and creativity. In the North American case, we are particularly interested in the big shift that has taken place since World War II. In the 50s, our culture was dominated by upward mobility, conspicuous consumption, and social status.

    This model has been radically reworked. Our culture is now dominated by several themes: multiplicity, transformation, fluidity, complexity and diversity. We are defining the self, the community, and the organization. And this makes the consumer a very different creature engaged in new and sometimes highly experimental notions of identity and community.

    Consumer motivations and choices - why and what they buy - are changing at light speed. The old rules are dead.

    New rules are emerging. We will map these rules and look at similarities and differences between CA and US markets, delving into the coming transformation of retail, the shopper journey and how brands, malls and marketing can respond to the Amazon beast.

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