ticket purchase culture camp 2019
ticket purchase culture camp 2019
ticket purchase culture camp 2019
ticket purchase culture camp 2019
ticket purchase culture camp 2018
ticket purchase culture camp toronto 2019
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New Event Date: Friday, January 18th 2019
Please contact us directly to discuss a Corporate Group Discount for purchases of more than 10 tickets.
All prices are in CAD $ - Terms & Conditions Apply
Culture Camp How To
In this section we will get to practical matters, specifically how to use our knowledge of culture to create more powerful kinds of storytelling, social, design, PR, advertising,popups, activation, meme making, branding,
retail design, and experiential marketing.
We'll identify the new rules of creativity and innovation.
We will discuss cultural meanings, how to combine them, how to use them to innovate and communicate
using the media that matter.
Culture Camp Toronto 2018 - Has a New Event Date -> Friday, January 18th 2019
Culture Camp is a one-day workshop led by cultural anthropologist Grant McCracken. The immersive day will sharpen your culture knowledge and use it to solve urgent, vexing business problems.
This culture camp will show how a new mastery of culture can help us see ourselves (and our products) from the consumer’s point of view, find ‘blue oceans’ of opportunity and ‘black swans’ of disruption, and capture several kinds of hidden value.
Culture Camp is meant for culture creatives, brand builders, designers, strategists, entrepreneurs, planners, meme makers, marketers, storytellers, teachers, marketers, researchers, policy makers, digerati, journalists, students, professors, managers and administrators.
We welcome every type of meaning maker and meaning manager, including anyone who wants to understand and leverage our dynamic culture.
Recent participants joined us from…
Culture gives us the content and the strategy we need for better branding, meme-making, message-making, strategy building, and a new order of capability and creativity.
discover culture using anthropology, ethnography & a big board
mapping contemporary culture in all its blooming complexity
how to work with culture, identifying new rules of creativity and innovation
problem solving in real time and testing our new skills & knowledge
Valuable Learning & Networking Experience with Grant McCracken
Trained as an anthropologist (Ph.D. University of Chicago), Grant has studied American culture for more than 25 years.
He has been featured on The Oprah Winfrey Show, and worked for many organizations including Google, Ford Foundation, Kanye West, Netflix, Boston Book Festival, Timberland, Sony, Diageo, Siemens, NBC, IBM, Nike and the White House.
Friday, January 18th, 2019
8:30 am to 5:30 pm
24 Spadina Road, Toronto, ON M5R 2S7
Continental breakfast & buffet lunch will be served
what others have said about
“I left Culture Camp feeling invigorated and inspired, armed with new ways of thinking into and about my everyday structures and fell in love with .....
“Thank you for such an interesting day! I really admire your ability to communicate complex thoughts in such a way that you succeed in making .....
“The Bootcamp was a marvelous day. Amazing to be in a room full of so many folks yearning to bring a deeper kind of cultural thinking to their brands, .....
“The CCO London Bootcamp was fantastic. Great for those who need a day of inspiration, and like the book, a hypodermic needle of insight. Both invaluable .....
Please contact Pamela via email: pamelad@cultureby.com
Alliance Française de Toronto
at The Downtown campus
24 Spadina Road,
Toronto, ON
M5R 2S7
Discovery
We will talk about how to use ethnography to discover culture in conversation with the consumer. Then we’ll show how we can use anthropology to put this learning in the broader context of North American culture today. And then we will demonstrate how to use a “big board” to show culture in motion, tracking its movements as it’s shaped by the many, little, “choppy” trends now at work in our world.
To know our culture is to possess a secret advantage. It’s the knowledge that defines us as professionals, and the source of the value we bring to our organizations. These days, a lot of culture discovery comes through ethnography. But when we add context using anthropology and a “big board,” it’s possible to see culture more broadly and use it more powerfully.