ticket purchase culture camp 2018
Information New York
Culture Camp New York - Details
Current Information
Date & Time
- Thursday, June 7th, 20189 am to 4 pm
Venue
- The Hoelre Lecture Hall
at The New School
63 Fifth Avenue
New York, NY
Catering
- continental breakfast & buffet lunch will be served
Cancellations
- Refunds will be given up to seven days before the event, less a $50 processing charge. Substitutions are welcome.
Who Should Attend?
Culture Camp is meant for culture creatives, brand builders, designers, strategists, entrepreneurs, planners, meme makers, marketers, storytellers, teachers, marketers, researchers, policy makers, digerati, journalists, students, professors, managers and administrators.
We welcome every type of meaning maker and meaning manager, including anyone who wants to understand and leverage our dynamic culture.
About Culture Camp
Culture Camp is a one-day workshop led by cultural anthropologist Grant McCracken. The immersive day will sharpen your culture knowledge and use it to solve urgent, vexing business problems.
This culture camp will show how a new mastery of culture can help us see ourselves (and our products) from the consumer’s point of view, find ‘blue oceans’ of opportunity and black swans’ of disruption, and capture several kinds of hidden value.
Culture gives us the content and the strategy we need for better branding, meme-making, message-making, strategy building, and a new order of capability and creativity.
Ticket Details
GENERAL ADMISSION
485 Person
- On Sale till June 6th
- Event Access
- Continental Breakfast
- Buffet Lunch
- Valuable Learning & Networking Experience with Grant McCracken
Collaboration – Part 4 by Grant McCracken
Collaboration
PART 4
Collaboration
Solving problems in real time. This is where we collaborate with one another and test our new skills and knowledge. ”
We will work on problems you bring to camp. And we will also look at the chronic problems that bedevil these five industries:
health / fitness / pharma - (e.g. how to content with boomers reinventing and their "third 30”)
food / artisanal / consumer packaged goods - (e.g. how to contend with the artisanal movement)
banking / financial services / investment - (e.g. what’s the best financial advice when the consumer is fluid and multiple?)
entertainment / story telling / binge viewing - (e.g. how to deal with the Netflix effect and the new story telling)
culture creativity / advertising / PR / marketing - (e.g. how to make cultural content that engages and spreads)
How To – Part 3 by Grant McCracken
Culture Camp How To
PART 3
How To
Creation, innovation, disruption, a how-to.We will define the term in a very particular, anthropological way ”
In this section we will get to practical matters, specifically how to use our knowledge of culture to create more powerful kinds of storytelling, social, design, PR, advertising,popups, activation, meme making, branding,
retail design, and experiential marketing.We'll identify the new rules of creativity and innovation.
We will discuss cultural meanings, how to combine them, how to use them to innovate and communicate
using the media that matter.
American Culture – Part 2 by Grant McCracken
PART 2
American Culture
Culture is a term sometimes used too vaguely. We will define the term in a very particular, anthropological way.” Culture consists of the meanings that define our ideas of age, class, gender, race, ethnicity, and things like families, food, health, aging, child rearing, work, and creativity. In the American case, we are particularly interested in the big shift that has taken place since World War II. In the 50s, American culture was dominated by upward mobility, conspicuous consumption, and social status. This model has been radically reworked. Our culture is now dominated by several themes: multiplicity, transformation, fluidity, complexity and diversity. We are defining the self, the community, and the organization. And this makes the consumer a very different creature engaged in new and sometimes highly experimental notions of identity and community. Consumer motivations and choices - why and what they buy - are changing at light speed. The old rules are dead. New rules are emerging. We will map these rules, discuss what they mean and show how to use them.
Discovery – Part 1 by Grant McCracken
Discovery
PART 1
Discovery
We’ll begin the day with a review of the tools that help us discover culture: anthropology, ethnography and the "big board”.
We will talk about how to use ethnography to discover culture in conversation with the consumer. Then we’ll show how we can use anthropology to put this learning in the broader context of American culture today. And then we will demonstrate how to use a “big board” to show culture in motion, tracking its movements as it’s shaped by the many, little, “choppy” trends now at work in our world.
To know our culture is to possess a secret advantage. It’s the knowledge that defines us as professionals, and the source of the value we bring to our organizations. These days, a lot of culture discovery comes through ethnography. But when we add context using anthropology and a “big board,” it’s possible to see culture more broadly and use it more powerfully.
Registration New York
Registration - Culture Camp New York 2018
Discounts
Please contact us directly to discuss a Corporate Group Discount for purchases of more than 10 tickets.
Date
- Thursday, June 7th, 2018
Time
- 9 am to 4 pm
Venue
- The Hoelre Lecture Hall
at The New School
63 Fifth Avenue
New York, NY
Tickets & Pricing
GENERAL ADMISSION
485 Person
- On Sale till June 6th
- Event Access
- Continental Breakfast
- Buffet Lunch
- Valuable Learning & Networking Experience with Grant McCracken
Grant McCracken Culture Camp New York 2018
Starts in
June 7, 2018
About Culture Camp
Culture Camp is a one-day workshop led by cultural anthropologist Grant McCracken. The immersive day will sharpen your culture knowledge and use it to solve urgent, vexing business problems.
This culture camp will show how a new mastery of culture can help us see ourselves (and our products) from the consumer’s point of view, find ‘blue oceans’ of opportunity and black swans’ of disruption, and capture several kinds of hidden value.
Who Should Attend
Culture Camp is meant for culture creatives, brand builders, designers, strategists, entrepreneurs, planners, meme makers, marketers, storytellers, teachers, marketers, researchers, policy makers, digerati, journalists, students, professors, managers and administrators.
We welcome every type of meaning maker and meaning manager, including anyone who wants to understand and leverage our dynamic culture.
Culture gives us the content and the strategy we need for better branding, meme-making, message-making, strategy building, and a new order of capability and creativity.
Culture Camp has 4 Parts
discover culture using anthropology, ethnography & a big board
mapping American culture in all its blooming complexity
how to work with culture, identifying new rules of creativity and innovation
problem solving in real time and testing our new skills & knowledge
Valuable Learning & Networking Experience with Grant McCracken
About Grant McCracken
Grant McCracken
Anthropologist - Author
Trained as an anthropologist (Ph.D. University of Chicago), Grant has studied American culture for more than 25 years.
He has been featured on The Oprah Winfrey Show, and worked for many organizations including Google, Ford Foundation, Kanye West, Netflix, Boston Book Festival, Timberland, Sony, Diageo, Siemens, NBC, IBM, Nike and the White House.
Culture Camp Info
Date & Time
Thursday, June 7th, 2018
9 am to 4 pm
Hoelre Lecture Hall
at The New School, 63 Fifth Avenue, New York, NY
Catering
Continental breakfast & buffet lunch will be served
what others have said about
Culture Camp
“The Bootcamp was a marvelous day. Amazing to be in a room full of so many folks yearning to bring a deeper kind of cultural thinking to their brands, .....
“I really enjoyed the CCO bootcamp this weekend – was totally worth the trip from Amsterdam. better than the typical planner conference .....
“I found it invaluable and have since discussed the issue of how we stay on top of culture as planners, and react to shifts we see, with my department .....
“The CCO London Bootcamp was fantastic. Great for those who need a day of inspiration, and like the book, a hypodermic needle of insight. Both invaluable .....
Contact & Directions
Questions or Comments
Please contact Pamela via email: pamelad@cultureby.com
Venue Address
Hoelre Lecture Hall
at The New School University Center
63 Fifth Avenue,
New York, NY
Entrance on 5th & 13th
