Grant McCracken

Bio

Grant-McCracken

Grant McCracken

Anthropologist - Author

Trained as a cultural anthropologist (Phd, University of Chicago) Grant McCracken has studied contemporary culture for more than 25 years. Grant’s work has been widely read - having authored 14 books including most recently Chief Culture Officer, Culturematic, and Dark Value - and he has engaged many through projects such as The Automated Anthropologist covered by The New Yorker and his appearance on The Oprah Winfrey Show discussing “Homeyness”. With Mitch Hurwitz and Wired Magazine, Grant helped create what AdAge calls the “Snow Fall” of native advertising for Netflix. Malcolm Gladwell has called his work "brilliant.

Grant is the founder of the Artisanal Economies Project focusing on the rise of small batch, handmade in America. He founded the Institute of Contemporary Culture at the Royal Ontario Museum and he has taught at the Harvard Business School, University of Cambridge, and MIT.

Grant consults widely, including Google, Ford Foundation, Kanye West, Netflix, Boston Book Festival, Timberland, Sony, Diageo, Siemens, NBC, IBM, Nike and the White House. He participates on advisory boards for IBM and Sam Adams. And he has given Culture Camps as public events in New York and London, and privately for clients in both cities.

Teaching Style