June 7, 2018
About Culture Camp
Culture Camp is a one-day workshop led by cultural anthropologist Grant McCracken. The immersive day will sharpen your culture knowledge and use it to solve urgent, vexing business problems.
This culture camp will show how a new mastery of culture can help us see ourselves (and our products) from the consumer’s point of view, find ‘blue oceans’ of opportunity and black swans’ of disruption, and capture several kinds of hidden value.
Who Should Attend
Culture Camp is meant for culture creatives, brand builders, designers, strategists, entrepreneurs, planners, meme makers, marketers, storytellers, teachers, marketers, researchers, policy makers, digerati, journalists, students, professors, managers and administrators.
We welcome every type of meaning maker and meaning manager, including anyone who wants to understand and leverage our dynamic culture.
Culture gives us the content and the strategy we need for better branding, meme-making, message-making, strategy building, and a new order of capability and creativity.
Culture Camp has 4 Parts
discover culture using anthropology, ethnography & a big board
mapping American culture in all its blooming complexity
how to work with culture, identifying new rules of creativity and innovation
problem solving in real time and testing our new skills & knowledge
Valuable Learning & Networking Experience with Grant McCracken
About Grant McCracken
Anthropologist - Author
Trained as an anthropologist (Ph.D. University of Chicago), Grant has studied American culture for more than 25 years.
He has been featured on The Oprah Winfrey Show, and worked for many organizations including Google, Ford Foundation, Kanye West, Netflix, Boston Book Festival, Timberland, Sony, Diageo, Siemens, NBC, IBM, Nike and the White House.
Culture Camp Info
Date & Time
Thursday, June 7th, 2018
9 am to 4 pm
Hoelre Lecture Hall
at The New School, 63 Fifth Avenue, New York, NY
Continental breakfast & buffet lunch will be served
what others have said about
“The Bootcamp was a marvelous day. Amazing to be in a room full of so many folks yearning to bring a deeper kind of cultural thinking to their brands, .....
“I really enjoyed the CCO bootcamp this weekend – was totally worth the trip from Amsterdam. better than the typical planner conference .....
“I found it invaluable and have since discussed the issue of how we stay on top of culture as planners, and react to shifts we see, with my department .....
“The CCO London Bootcamp was fantastic. Great for those who need a day of inspiration, and like the book, a hypodermic needle of insight. Both invaluable .....
Contact & Directions
Questions or Comments
Please contact Pamela via email: firstname.lastname@example.org
Hoelre Lecture Hall
at The New School University Center
63 Fifth Avenue,
New York, NY
Entrance on 5th & 13th